MUMBAI: The Consumer Electronics and Appliances Manufacturers Association (CEAMA) has announced an overall industry growth in the second quarter across product categories.
LCD televisions, backed by sporting and festive-season demand, gained major sales from April to June 2010. CEAMA expects LCD TVs to surpass CRT TVs in sales by 2012, while CRTs will have a continued demand from low-penetration areas.
The audiovisual AV market is majorly impacted by 3-D Led’s and Blu-Ray technologies. In the second quarter of 2010, the estimated total number of LCD televisions sold were 0.6 million versus 0.3 million units in the second quarter of 2009.
CEAMA spokesperson Pradeep Kumar said, “The durable industry has seen a consistent growth. India is a strategic market for all the multinational giants in durable market and they are planning to make huge investment to grab the maximum share.”
The Indian consumer durables industry has witnessed a considerable change over the last few years. Changing lifestyle, greater affordability, and a surge in advertising have been instrumental in bringing about a sea change in the consumer behavior. Today, the consumer is more aware about energy-efficient appliances. As for LCD televisions, they are fast replacing CRT, boosting demand for them.
