MUMBAI: LG Electronics has launched its 3D LCD TVs in India in association with the Valuable Group, a leading media company based out of Mumbai.

The LH50 3D TV is one of the first commercially available 3D TVs in the world. It is viewed using polarized filter glasses which are light weight and affordable, enabling large groups of people to enjoy brighter 3D pictures regardless of viewing from a distance. 
 
With 3D TVs, viewing of cricket and other sports like soccer and polo will be much more exciting on 3D formats.

Avers LG Electronics India Limited Managing Director Moon B. Shin, "The lack of 3D content, high pricing, and the required use of glasses remain big hurdles for the new technology. Keeping this in mind, LG will plan an aggressive marketing strategy to create a market for 3D TVs in India. We are looking forward to strengthen our market share in the 3D TV segment."
 
The company has procured licences to telecast the Indian Premier League (IPL) matches in 3D formats. Says Valuable Group Executive Director Ameya Hete, "Valuable‘s MovieBeam box is the first standard and high definition enabled 3D box. Valuable will be setting up expanding the 3D base in India by providing more and more affordable platforms to take 3D content to viewers through its 3D zones at key locations, theatres and other venues across India."

LG Electronics will set up its 3D TVs where cricket fans will gather, including restaurants and cinema theatres across the country to coincide with Valuable Group‘s live 3D broadcast of the final four games of the IPL.