Liberty's Pramer signs up GlobeCast for Latin America

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Liberty's Pramer signs up GlobeCast for Latin America

MUMBAI: GlobeCast has signed a contract with Argentine broadcasting giant Pramer that will see the group base its playout and origination facilities at GlobeCast’s technical operations center in Sunrise, Florida.

GlobeCast will also uplink eight of the broadcaster’s channels via the NSS 806 satellite to the entire Latin American region.
 
Pramer channels - El gourmet, Cosmopolitan tv, Europa, Film and Arts, and Reality TV - will originate from GlobeCast’s Sunrise facility and be uplinked by the content management and delivery company.

A Liberty Global company, Pramer is a leader in Latin America for the production of pay-TV content and distribution via satellite networks, already reaching over 14 million homes in Latin America, Spain and the US Spanish-speaking market.
 
The agreement with GlobeCast will allow Pramer to expand its coverage to even more homes through DTH (Direct-to-Home) satellite reception, as well as cable, IPTV and Mobile TV headends.

GlobeCast, which offers ground services, content and media asset management as well as worldwide satellite and fiber distribution, has been stepping up its activities in Latin America over the past few months, upgrading its facilities and connectivity in this key region. Most notably, the company’s international fiber network now reaches Buenos Aires and Sao Paulo.