MUMBAI: If SEO was your brand’s compass, meet Tesseract, the time machine marketers didn’t know they needed. Liqvd Asia, through its performance marketing arm AdLift, has launched Tesseract, a pioneering platform set to revolutionise how brands measure and optimise their presence in the brave new world of AI-driven search. From ChatGPT to Google’s AI Overviews to Perplexity, Tesseract gives marketers a peek into how their brand is surfacing across LLM-powered platforms, no keyword stuffing required.

As traditional SEO gasps for relevance, Tesseract swoops in with real-time insights on where, how, and why a brand is being mentioned in AI-generated responses. It's not just search engine rankings anymore, it's conversation placement, contextual relevance, and AI-curated authority.

“Organic marketing is undergoing a monumental shift,” said Adlift CEO & co-founder Prashant Puri. “With AI-native platforms challenging the dominance of traditional search engines, brands must adapt quickly. Tesseract enables companies to track their presence across emerging AI search tools and optimize their visibility in ways traditional SEO cannot.”

Unlike legacy SEO dashboards that stop at backlinks and meta tags, Tesseract decodes the emerging AI language tracking your brand’s appearance in tools like ChatGPT and surfacing insights that would never appear in a Google Search Console report.

“The impact has been transformative for our early adopters,” shared Adlift VP for client success & growth, Rishabh Mahendru shared, “In our pilot campaigns, Tesseract delivered remarkable results. Clients saw a significant increase in visibility and engagement across AI search platforms far exceeding what was possible through Google Search Console alone. This tool is a game-changer for the industry.”

Liqvd Asia founder Arnab Mitra commented, “At Liqvd Asia, innovation is our core. With Tesseract, we’re not just responding to the AI revolution, we’re shaping it. This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.”

Available in Basic, Pro and Enterprise plans, the tool has already caught the attention of brands across D2C, FMCG, healthcare, retail, and hospitality.

With Tesseract, the AI search game isn’t about ranking anymore, it’s about being relevant, visible and remembered in the feeds and answers shaping tomorrow’s consumer decisions. Welcome to SEO 2.0 where the algorithm thinks, and your brand needs to think ahead.