MUMBAI: Mukesh Ambani-owned IPL franchise Mumbai Indians has roped in Loop Mobile as its ‘Official Mobile Network’.
The three-year association will enable Loop Mobile‘s logo to appear on the back of the helmet.
Subscribers can relive the cricket fever by receiving exclusive mobile content on their Loop Mobile phones to cheer for their favourite team.
The popular Mumbai Indians anthem will be available as Caller Tunes and Ringtones. Lucky subscribers can also meet some key Mumbai Indians players by participating in exciting contests.
Match videos, videos of iconic players and Mumbai Indian TVC can be experienced on Loop Mobile videos.
There will be opportunity to participate in various trivia contests and win prizes. Loop Mobile subscribers can also cheer for the Mumbai Indians team and win match tickets & other prizes
Loop Mobile subscribers can purchase Mumbai Indians merchandise from Loop Mobile galleries Also, there will be special offer packs on free talktime / SMSes for every run scored by Mumbai Indians players.
Loop Mobile COO Surya Mahadevan said, “We are extremely thrilled to be a part of this dynamic sporting event. Mumbai Indians is last year’s Finalist team and Loop Mobile is a Mumbai specialist telecom operator which is why there is fitment with the association. Having always been a Mumbai operator, this association carries forward our Mumbai Connect making the brand more engaging and emotional for our subscribers."
Loop Mobile head brand and communications head Arif Ali said, “We have recently refurbished our entire Brand Identity through a new organizational promise around Going for Great. Loop Mobile as a brand stands for bigger & greater opportunities and 1st of its kind services. Soon after our Going for Great Challenge and with a Guarantee on network and services, we are pleased to enter into another brand association which shall take our brand to the next level endearing and connecting with our subscribers. India and Mumbai is a cricket frenzy nation and the way the IPL and Mumbai Indians have fared, we felt Loop Mobile find a synergy in the association as the Official Mobile Network.”
