The addition of MTV Networks UK to the Freewire TV roster includes core channels MTV and VH1 as well as MTV Hits, MTV2, MTV Dance, MTV Flux and VH1 Classic.

MTV Networks UK and Ireland director affiliate sales Arran Tindall said: "We are always looking to work with partners who can help us make MTV content available to as many people and in as many ways as possible, across multiple platforms. IPTV is a new and exciting way of experiencing TV and by joining together MTV and Freewire TV we will be ensuring we reach as wide an audience as possible, with a particular focus on the huge UK student population - who are already fans of MTV content."

Inuk Networks is also adding new channels to Freewire TV as it adds pay TV channels to the platform and expands the service to residential customers later this year.

According to Inuk Networks, MTV‘s popularity with the youth market is a good fit with the on-campus student demographic which currently has access to Freewire TV.

Inuk Networks director marketing Nick Rucraz said, "Inuk Networks feels strongly about bringing the digital TV experience to disenfranchised communities around the country. As we expand the reach of our IPTV offering to cover more areas, we are also aiming to lessen the gulf between those that can and those that can‘t view the programmes of choice when and where they want. Offering the right mix of channels to cater to a wide variety of tastes is central to this approach. MTV is an important addition to the pay-TV channel line-up and with it, we are confident we have the right TV line-up to meet the programming needs of our target demographic."