MUMBAI: My Name is Khan conquered the box office when it was released in cinemas in February 2010. It raked in close to Rs 735 million domestically.
Now it is all set to sweep the small screen thanks to it being telecast for a two week window in from 27 May onwards on all major DTH platforms in the country – Tata Sky, Dish TV, Sun Direct, Airtel Digital TV, Videocon D2H and Big TV.
Says Fox Star Studios CEO Vijay Singh: “Allowing the film to be put on DTH platforms was part of our ongoing strategy to monetise the film.”
My Name is Khan is being made available to subscribers by all the DTH players at a sticker price of Rs 50 a view.
Sources indicate that Fox Star has struck revenue share deals with the DTH providers. Says Bharat Business Channel CEO Anil Khera: “The hit rate for films on demand is normally about 6 per cent. That is about 6 per cent of viewers in urban areas normally subscribe to a movie. For rural areas it is lower at about 3-4 per cent.”
Going by those estimates if one were to take the DTH subscriber universe at about 17 million, one can expect about 680,000 subscribers to opt to buy the film. At 50 bucks a view, that works out to a revenue of Rs 30 to 35 million from the film.
Clearly, even after the revenue share, Fox Star will walk away with a good sum. As will the DTH operators. My Name is Khan continues to be the money making machine.
