MUMBAI: US media conglomerate NBCUniversal has announced that the US‘ more than 100 million cable, satellite and telco customers can access 3,500 hours of Olympic live stream content at no additional charge by verifying their video subscriptions at NBC Olympics Live Extra, the home of Olympic live stream content at NBCOlympics.com.

By verifying now, multi-channel customers can also access 14.5 hours of coverage of the U.S. Olympic Team Trials online. Cable, satellite and telco customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July.

NBC Olympics president Gary Zenkel said, "NBC Olympics Live Extra will provide cable, satellite and telco customers with access to unprecedented Olympic content via digital, mobile and tablet devices. We have been working closely with our multi-channel partners since the Vancouver Games to develop and deploy the most seamless verification process for their subscribers. The Olympics truly represents the ultimate opportunity for the cable/satellite/telco industry to demonstrate the value of TV Everywhere."

NBCUniversal and the cable/satellite/telco industry are partnering on a marketing campaign to educate customers about the verification process.

Since the Vancouver 2010 Olympic Winter Games, NBC Olympics has worked with the cable/satellite/telco industry to improve the verification process with innovative technology.

NBCOlympics.com will live stream every Olympic competition event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. By comparison, NBCOlympics.com live streamed 25 sports and 2,200 hours for the Beijing 2008 Olympic Games.

The vast majority of live streaming will only be available to authenticated cable, satellite or telco customers. The site will also feature rewinds of all event coverage, a steady stream of athlete profiles, event highlights and a tour of London as the host city.