MUMBAI: Digital pay-TV technology solutions provider NDS has appointed Anoop Varma as director of sales for India. Based in Gurgaon, Varma will report to NDS general manager India Alan Dishington.

In his new capacity, Varma will be responsible for identifying and developing new business opportunities for NDS‘ end-to-end pay-TV solutions in cable, satellite (DTH), IPTV and mobile TV markets.
 
Said NDS SVP and GM Asia Pacific Sue Taylor, "NDS recognises the potential for the rapid growth of digital pay-TV technology in India. With his many years of experience in the industry, Anoop is ideally suited to develop new business opportunities and contribute to the growth of the Indian pay-TV market. This appointment reaffirms our commitment to India, as we continue our expansion in this high-growth market by tapping into local expertise."

Prior to this appointment, Varma spent two years working for Viaccess where he spearheaded their business development activities and marketing to pay-TV operators in South East Asia and the Middle East.
 
Commented Anoop Varma, "This is a great opportunity to work with NDS in one of the world‘s most dynamic pay-TV markets. I am looking forward to leading the NDS team that will help pay-TV operators offer new digital and interactive services to audiences in India."

Prior to joining Viacess, Varma worked in the broadcast media industry in various roles across the APac region. He worked for Star News as VP - content distribution & corporate affairs; Aaj Tak News as senior manager for five years; and four years as sales manager with Star TV distribution & marketing.

India‘s established DTH and cable pay-TV market leaders - Bharti Airtel, Tata Sky, DEN (Digital Entertainment Network), Hathway Cable & Datacom, and GTPL use NDS systems to protect and enable their pay-TV services. From a base of over 21 million digital TV homes at the end of 2009, MPA has predicted over 62 million digital TV homes by 2015.