MUMBAI: With an increased focus on advanced advertising solutions in the Asia Pacific, NDS has appointed Darryn Rodricks as director - ad solutions for the region.

In this new role, Rodricks will be responsible for the positioning and sale of NDS’ advanced advertising solutions to major advertisers, advertising agencies, content providers and pay-TV operators across the Asia Pacific region. 
 
Said NDS Asia Pacific senior VP, GM Sue Taylor, “We see great potential for advanced advertising solutions in the region, and we welcome Darryn and his exceptional skill, experience and contacts in the advertising industry to the company. His appointment gives us the opportunity to broaden our reach in the market, as we expand to support more partners in the advertising value chain including advertising agencies and advertisers."

For the previous nine years, Rodricks held the position of VP - integrated sales and marketing with Star TV based in their Hong Kong office. In his role with Star TV, Darryn was responsible for running large integrated marketing campaigns across the region for Star TV clients. 
 
Rodricks commented, “It is a privilege to be joining NDS at such an important growth stage in the region, and in fact the industry. Industry players are looking to new technologies to measure audiences and target viewers to maximise advertising revenues. NDS are in a key position to support growth in the advertising industry and I look forward to my part in that.”