MUMBAI: NDS, the technology solutions provider for digital pay-TV, has been appointed by ADN Networks to provide the enabling technologies to support the launch of its digital cable TV service in central and Western Delhi.

The company will provide an end-to-end technology suite including MediaHighway set-top box software, VideoGuard conditional access, a customised electronic programme guide (EPG) and a host of interactive functionality such as games and TV applications, including regional content, to compliment ADN‘s current channel offering.

NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.

NDS India country head & GM Jayant Changrani said, "With the digitisation of cable TV in India rapidly progressing, cable operators are looking to swiftly migrate their existing platforms to digital. This announcement underlines our commitment to provide operators with the enabling technology to meet the government‘s digitisation mandate and enable a superior subscriber offering."

Established in 2000, ADN Networks has a subscriber base in central and Western Delhi. ADN Networks director Tejinder Chawla said, "With its raft of innovative, affordable technologies and strong support framework, we are confident that NDS is the right technology provider to enable the launch our digital cable TV services."