MUMBAI: NetworkPlay.in has introduced a few structural changes to better facilitate the need of the market in their sales organisation.

The online advertising network funded by Capital18 and Goosefish Media Ventures that is foraying into the mobile ad sales business, has roped in Harmeet Singh Arora as vice-president, network sales.

Prior to this, Arora was with Webaroo Technology as media sales head.

In his new capacity, Arora will be driving all advertising sales nationally for all initiatives of NetworkPlay including Web, DTH and mobile and will report to NetworkPlay.in founder, CEO and managing director Rammohan Sundaram.

Meanwhile, company co-founder and VP sales Sunil Punjabi will also be VP sales for the LinkedIn business alone across India. This team will now comprise Meera Chopra who will continue to be AVP sales, but for LinkedIn alone with extended market responsibilities of the Southern markets.

Says NetworkPlay.in founder and CEO Rammohan Sundaram, "Our next level of growth is going to be from a lot of power products that we are adding in web, mobile and DTH and for me it was clear that these products needed focused approach and hence the segregation of business."

The rest of the sales team at NetworkPlay.in will report into Arora directly while distribution and sales strategy teams will continue to be under Rajesh Nair.