MUMBAI: nexGTv, India’s premier mobile TV service, has bagged the official mobile streaming rights of Pepsi IPL 2013 from master rights holder Times Internet.

nexGTv users will be able to catch all the action right on their handsets and in addition to this, match repeats and highlights will also be available in the Video-on-Demand section.

Pepsi IPL channel will be clubbed into existing subscription packs of nexGTv. Hence users can watch it by subscribing to these packs. The service can be downloaded by sending a SMS mytv to 58888, or from any of the app stores and from nexgtv.com.

With a total of 76 matches, the action will start on 3 April and go on till 26 May.

DigiVive Director G.D. Singh said, “Cricket is not just a sport in India but the real source of entertainment with lot of emotions involved. This is ‘the real content’ desired by users. We have witnessed immense success during last cricketing actions that were streamed live on nexGTv. Streaming all the 76 matches of IPL is yet another step towards our commitment of delivering best possible service and content on our mobile TV platform.”

Speaking on the partnership, Times Internet Limited (TIL) CEO Satyan Gajwani said, "Sports, and cricket in particular, is a strong area of focus for us. Partnering with nexGTV is a step forward for us in bringing IPL 2013 to cricket fans across mobile devices, allowing them to catch the IPL action anytime, anywhere. The last few years have been promising and we hope for higher engagement with mobile cricket’s fans this year."

In the past, when DigiVive had picked up rights to stream live T20 World Cup on nexGTv, huge traction and heavy traffic was witnessed and this cricket season is further expected to add on to the popularity of the service.