MUMBAI: Havas Worldwide announces the appointment of Oliver Poppelbaumas as managing director Digital Europe. In his new role, starting 15 July, Poppelbaum will be responsible for digital strategy and digital new business development as well as enhancing the agency‘s current capabilities across Europe.

"We are very happy to have Oliver Poppelbaum join us," said Havas Worldwide Europe CEO Andreas Geyr. "With his deep digital knowledge and strong new business expertise, Oliver brings to the agency the perfect experiences and qualifications to help us continue our digital expansion strategy in Europe."

"Today, already 25 per cent of Havas‘s revenue stems from its digital business. My task will be to further increase this share," Poppelbaum said. "Besides the active new business development, we will also further expand and strengthen our existing client offerings."

Poppelbaum previously founded ECE flatmedia GmbH, where as a general manager he developed the first comprehensive and fully digitalised network of out-of-home communication in ECE (Otto Group) shopping centers across Germany.

Prior to that role, Poppelbaum was managing director at Scholz & Friends, where he was responsible for the entire digital business as well as serving as director of business development at the holding company Commarco. At Wunderman he was managing director and head of the customized European digital and CRM agency "Team Ford." Poppelbaum started his career at Springer & Jacoby.