MUMBAI: Mobile value added service company One97 and interactive agency Webchutney have partnered to produce interactive gaming titles across various handheld and other electronic gaming consoles, gadgets, platforms and devices.

Under the alliance, Webchutney is building a dedicated Studio for game development which will work with One97 to produce games for iPhone, iPad and iPod Touch platforms.
 
States One97 MD Vijay Shekhar Sharma, “Webchutney is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with such a talented team. This alliance also underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Webchutney will enable us to broaden our pipeline of exciting new content as we continue to strengthen our industry position and pursue long-term growth opportunities.”

The alliance will eventually develop gaming content and solutions for the entire range including Android, Windows Mobile, Symbian, N-Gage, PSP, DS, and Flash. The game studio will operate as a separate business unit within Webchutney.

Added chief executive officer and co-founder Webchutney Sidharth Rao, “We chose to partner with One97 because of their reach, multi-platform experience and marketing expertise. We have been working together for the past several months on various other assignments, and it was clear to us that One97 supports our commitment to produce the most engaging experiences across multiple channels and consumer touch-points.”

This partnership will provide Webchutney its first partnership in the mobile gaming space and will significantly broaden its horizon by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices.