MUMBAI: French telecom brand Orange has partnered with Uefa to sponsor the European Football Championship across Orange‘s 11 European countries.
As an official technology partner, TP (Orange Poland and TP) will provide all telecommunications services, fixed and wireless in Poland, to support the delivery of Euro 2012.
Uefa Euro 2012 will be held in Poland and Ukraine in June and July next year. As a global sponsor, the partnership will enable Orange to deliver a whole host of products and services associated with Euro 2012 across its 11 European markets including the official mobile phone application for Euro 2012.
TP (Orange Poland and TP) has also announced its role as an official technology partner for Euro 2012 and will provide all fixed and wireless telecommunications services within Poland as part of Uefa‘s worldwide distribution solution.
Orange will bring the tournament alive on its Internet and mobile platforms via its European network, offering bespoke content and services to enhance its customers‘ experience of the matches.
Orange executive VP operations in Europe Olaf Swantee said, "This is a significant and exciting announcement for Orange. It is the largest pan-European sponsorship project we have ever done and a testament to the strength of our brand and its growth across Europe. We put people, as UEFA puts its fans, at the centre of our values. It‘s a great fit - and together we bring customers and fans closer to the things they love."
Uefa Events CEO David Taylor said, "We are delighted to welcome Orange and TP to the Uefa Euro 2012 sponsorship family. We expect Euro 2012 to be a huge success and are excited about the prospect of taking Europe‘s elite national team competition to Poland and Ukraine. “
