MUMBAI: Online ad network Ozone Media has appointed Ajay Bansiwal as senior vice president. He will spearhead the network‘s plans of expanding its overseas operations.

Also, to build local presence and further reach in the markets, the network has set up an office in New Jersey overseeing the US, North America and the UK region. 
 
Said Bansiwal, "There is a huge opportunity to cater to the Indian Diaspora in US, Canada and UK. The Indian community is one of the most affluent and increasingly influential demographic in these geographies. Marketers have recognized this fact and their appetite for reaching out this demographic is increasing exponentially. I am excited to be part of a smart, young and dynamic company and look forward to my role in Ozone Media."

Prior to joining Ozone Media, Bansiwal was SVP at Reliance MediaWorks where he was responsible for Big Cinemas‘ advertising revenues in North America.

Bansiwal has started his career with Times Internet‘s North America operations and managed advertising revenue at Sulekha.com in his earlier assignments.  
 
Ozone Media CEO and co-founder Kiran Gopinath said, "2011 augurs well for advertisers. It is an opportune moment to expand our reach geographically and build greater depth in technology. Ozone Media‘s strength with Indian (South Asian) publishers provides a readily scalable platform to reach out to the NRI segment, HNIs et al. We welcome Ajay on board to grow and expand the market for Ozone Media in these territories."

According to Ozone, finance and matrimony sectors already have a significant interest with the NRI population. There is enormous potential to tap other sectors and grow revenue considerably from local overseas advertisers who are now looking at talking to this demographic.