MUMBAI:  Ogilvy & Mather has agreed to acquire a majority stake in PennyWise Solutions, a digital technology and production companies.

PennyWise will serve as the digital technology and production centre of excellence for Ogilvy & Mather in India. It will power best practice digital delivery for the agency’s India network as well as the O&M APAC network.

Ogilvy India chief digital office Kunal Jeswani said, “Ogilvy is one of the largest and most awarded digital agencies in India. This is not about scale. This is about excellence in every aspect of digital. Ogilvy represents excellence in digital strategy and ideation. PennyWise represents excellence in digital technology and production. They are exactly the kind of partner we were looking for.”

The Hyderabad-based company was established by current CEO Anand Morzaria in 2003, and has grown from a six member start-up to employing more than 140 people. 

PennyWise Solutions CEO Anand Moraria said, “PennyWise has always been at the forefront of digital and new media technology. We are excited to join hands with Ogilvy & Mather, a name synonymous with excellence in marketing communications. This partnership will help us combine our deep and proven expertise in developing digital and new media technology solutions with Ogilvy’s own offerings for clients across India and other APAC markets. Together, we will be able to meet and exceed the demands of our highly valued and expanding customer base.”

PennyWise has over a hundred digital specialists and offers a wide range of digital services including custom application development, mobile application development, SEO, digital listening, online consumer response management systems, data analytics and business intelligence, network support and infrastructure management services.

PennyWise has a global customer base, covering Europe and North America, as well as India.  The current client portfolio includes Vodafone India, Johnson & Johnson and WPP Agencies including Ogilvy & Mather, Soho Square and a host of others.