MUMBAI; Players Network, a new media and entertainment company, has entered into an agreement with Las Vegas based software engineering firm Ascent Solutions to develop the company‘s next generation proprietary broadband-based content distribution and social media platform.

The advanced enterprise web platform is designed for large scale global distribution and monetisation of the company‘s licensed and original content on its multiple Branded Lifestyle Video Channels for viewing by simultaneous users on all digital devices.

The platform is based on a business model that incorporates forecasted online consumer trends and usability. This new generation software design allows for content to be monetised through a variety of methods including subscription, merchandising, micro-transactions, services and targeted advertising. As a part of this development agreement, the company‘s software will also be managed by Ascent Solutions and hosted at Switch Communication, a data center located in Las Vegas.

PNTV CEO Mark Bradley said, "Ascent Solutions has a team of top tier programmers and software engineers who can deliver the cutting edge innovations we‘ve designed to deliver and monetize media in manner desirable to today‘s consumers, and to the businesses and brands who want to connect with them. This innovative upgrade of our proprietary platform software will establish the worldwide standard for how large and small media companies can begin to monetize content over broadband and any interconnected, digital device. Working with Ben Gayheart and his team gives PNTV the competitive edge we need to make 2013 a breakthrough year in terms of our revenue and profitability."

Ascent Solutions CEO Ben Gayheart said, I‘m very impressed with Player Network‘s timely approach to content monetization and am betting on their success. This is truly a visionary company that has not only challenged us with a great project, but is at the forefront of creating and distributing Media in a way consumers have wanted for a long time."