MUMBAI: Prime Focus has announced the launch of View-D, a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium.

View-D will be introduced at international launch events in Mumbai, London and Los Angeles to unveil the Prime Focus global rebrand in which Prime Focus London, blue, Machine, Post Logic and Frantic Films VFX will be brought together under the Prime Focus name.

Said Prime Focus VFX CEO Michael Fink, "3D moviemaking has proven to be more than a passing trend - it‘s rejuvenating international box offices and giving filmmakers a new storytelling technique that enriches the movie-going experience. "

View-D was developed under the guidance of Chris Bond, president and senior visual effects supervisor of Prime Focus VFX. Filmmakers can now shoot a movie with a single camera on film, without having to be locked into digital cameras and potentially complicated stereoscopic camera rigs. View-D allows conversions to fit into the post production schedule by critically shortening the length of time they take.