MUMBAI: Pulp Strategy Communications has launched a utility lifestyle app called Hindu Calender. With this, the company has digitized all the information one needs pertaining to Hindu festive and religious dates, auspicious occasions and even astrology.

The app gives ready access to the traditional Hindu calendar with a new digital UI. Based on the Hindu panchang, it marks out tithis, fasting days such as Sankashti, Ekadashi, Shivrathri as well as the Vedic Ritu, Paksha, Nakshatra, Mithuna (Sunsign), Dhanu (Moonsign), Yoga, sun rise and sun set time and Rahu Kalam. It highlights daily and pooja muhurat along with details on all the prominent Hindu festivals, legends, rituals, pooja vidhi and even customary recipes of traditional Indian delicacies.

Keeping in mind how people are usually very keen on basing crucial decisions based on their astrological impact, the app provides information about important dates, daily Muhurats, important festivals and rituals.

Pulp Strategy Communications spokesperson said, “Indians today reside across the world, in small nuclear families, many times the elders are away and there is no one to check for small rituals that possibly grandma or mom used to keep a track of, the app has those stories, popular folk lore, historical information as well as the complex religious rituals for those of our generation who want to follow traditions of their ancestors but may not have the information available on the how and when.”