MUMBAI: Call it the new CX factor where agents don’t just listen, they lead. In a major push towards redefining customer experience, Kapture CX, the agentic AI-powered CX platform, has partnered with PwC India to roll out a new generation of scalable automation solutions. The focus? Taking enterprises from task execution to intelligent orchestration, especially in sectors like Retail, Consumer, and BFSI.

Unlike the typical chatbot hype, this alliance promises to deliver serious muscle behind the buzzwords. The partnership brings together Kapture CX’s proprietary LLMs and industry-specific AI approach with PwC India’s heavyweight experience in enterprise implementation and deep domain know-how.

“Agentic automation is transforming how enterprises operate, shifting from task execution to intelligent orchestration. At PwC India, we’re helping clients lead this shift by harnessing this through purposeful collaborations. Our partnership with Kapture CX brings next-generation automation to the front lines of customer experience to drive smart efficiency and build agile, future-ready enterprises,” said PwC India chief client and alliance officer, Manpreet Singh Ahuja.

The solutions will span contact centres, employee experience modules, and voice agents moving beyond generic automation to contextually intelligent interactions that can act, learn, and evolve.

“With PwC India’s agentic automation solutions, we are paving the way for a smarter and more agile future for our clients. We are at the forefront of helping organisations reimagine the art-of-possible, enabling them to turn modern-day technology disruption into a competitive advantage,” said PwC India partner and leader of agentic automation Sumit Srivastav.

Kapture CX’s AI isn’t just reactive, it’s proactive. Designed to automate workflows, enhance business operations, and cut costs, its AI agents aim to become a seamless extension of enterprise teams.

“Partnering with PwC India marks a significant milestone for Kapture CX. Our AI agents are designed not just to respond but to act, automate workflows, and enhance business processes across industries. Together with PwC India, we are set to redefine how organizations harness Agentic AI for scalable, efficient, and cost-effective automation,” added Kapture CX co-founder and CEO Sheshgiri Kamath.

Wrapping up the alliance’s vision Kapture CX VP for partnerships and alliances Nibha Kothari summed it up saying, “This collaboration is a strategic catalyst amplifying the potential of agentic AI to drive agentic automation at scale. By uniting Kapture’s advanced capabilities with PwC India’s enterprise depth, we’re delivering transformative, future-ready solutions. It’s been a privilege working alongside PwC India’s exceptional team, and we’re energized by the bold innovations we’ll shape together.”

If you thought automation was just about bots, think again, this partnership is handing the mic to AI agents that know how to listen, lead, and leap ahead.