MUMBAI: Digital marketing agency, Quasar has won the top spot in the best internet marketing campaign at the first India digital awards organised by the Internet and Mobile Association of India (IAMAI).

Averred Quasar Media Director Quasar Pradeep Lamba, "We are thrilled to win this award. We enjoyed working on the GM‘s ‘Drive your Beat‘ campaign. The creative team did a fabulous job by designing a truly interactive and immersive campaign to get the brand message across. The technology team made this mammoth task possible. We wanted to get the maximum out of all the tools available to give the site‘s users a fresh new experience and this Award is recognition that will drive us to further stretch the creative envelope."
 
Quasar‘s General Motors ‘Drive your Beat‘ campaign was aimed at creating awareness and interest for Chevrolet Beat before the car was launched.

Commented Chevrolet Beat Director marketing and product planning Gaurav Gupta, "The campaign successfully engaged the users with the brand, before the product was even launched. It took the brand a step ahead by giving it a human character, a first in the Indian digital world. The campaign was well-executed and left the audience asking for more." 
 
The WPP Digital-owned company had created a website, Driveyourbeat.com, where users could share the places, events, people and issues that made their heart beat. The campaign was also promoted through Facebook and Twitter.