His partnering with the existing shareholders and founders of the company is a step to consolidate the company‘s position in the mobile market and to accelerate its global presence. He will be working in the value added services space, states an official release.

Investors in Mobile2win, Sandeep Singhal of Nexus India Capital, Vab Goel of Norwest Venture Partners and Peter Hua of Softbank China in a joint statement said, "The Company is on a growth phase and we are absolutely delighted to have Rajat on board to lead the team. This is a significant milestone in this phase and will be followed by other initiatives to be announced in time. His experience both in start-ups and large enterprises and his strong media and telecom background is going to be a key ingredient of Mobile2win‘s future growth. As investors, we are very bullish about the company‘s prospects and will support the company‘s leadership with the resources and networks needed to reach its goals."

The founders of the company, Gopala Krishnan (GK) and Rajiv Hiranandani said, "We are really excited about Rajat partnering us to lead Mobile2win as it builds on its leadership position in the mobile VAS market. Rajat‘s expertise in marketing and business strategy will power our next phase of evolution and growth. You will see us bring on new talent, technologies and partner in the coming months. Together, we are confident of building a leading global company. His presence will further enhance the confidence of our partners and customers in the services and products we deliver".

According to Jain, "The world of innovative mobile value added services will be driven by convergence in the telecom, media, entertainment, and advertising industries and will require technology, brand building and strong consumer relationships. Mobile2win is uniquely positioned to deliver these services. The entrepreneurial nature of this role and the prospects of building an Indian company in this exciting space and taking it global is a terrific opportunity and I am thrilled to be leading that phase."

In a career spanning two decades, he has worked across consumer, telecom and media sectors at both entrepreneurial and established companies.

Prior to Disney, Jain was with Sony Entertainment as executive vice president and business head, Set Max, their movies and cricket TV channel. He has also held senior management positions with the Essel Group, Telstra International, Benckiser India and Hindustan Lever.