MUMBAI: After Canada and the United States, Reliance Broadcast Network‘s (RBNL) hybrid channel ‘Big Magic International‘ is foraying into the Asia-Pacific region with the launch in Australia.
The broadcasting company has partnered with Australia‘s DTH company, Konnec TV, to distribute the channel across the length and breadth of the country.
‘Big Magic International‘ offers a variety of entertainment, infotainment, and business news from the libraries of the RBNL and Bloomberg TV India.
The channel‘s offerings are customised to suit the entertainment demands of the sizeable South Asian Diaspora in Australia.
The channel will be added to the basic pack of Konnec TV, which is currently priced at AUD 39.55.
RBNL CEO Tarun Katial said, "After establishing our presence in Canada and the United States, we are happy to take Big Magic International to Australia as the country‘s only variety entertainment channel that offers fresh and relevant programming. We‘ve been able to understand the market well and have made the move in line with our international expansion and growth strategy. We are certain that the channel will grow into a popular entertainment offering and resonate well with audiences and marketers there".
"With the addition of Big Magic International, we will continue to provide to our subscribers with top-quality television channels. The channel carries a variety of content across genres from back home, which people sitting miles away from their homeland want to watch and monitor. Konnec TV is proud to be the go-to TV provider for the widest variety of top-rated programming at the best price in the industry. We are happy to associate with Reliance Group‘s channels in the region as a part of our bouquet," Konnec TV CEO Abhishek Narang said.
The channel maintains its USP of three fresh, 30 minute updates each day with the latest news from the Indian capital markets, coming from Bloomberg TV India. The channel will also feature a special weekend feature show created around the Indian business world and investments in India, along with some of the key shows from the Bloomberg TV India stable that includes shows like Assignment and The Pitch.
According to the company, the South Asian population in Australia is approximately 4,00,000 and makes for 2 per cent of the population of the country, making it the second largest non European group in Australia. Ensuring reach to maximum households, Big Magic International has mapped the entire market to ensure optimal reach amongst relevant audiences.
