MUMBAI: In a world where trailers trend but tickets don’t always sell, a new player is aiming to flip the script, one click at a time. Vatsal Rajgor, the founder of Digimaze and AI-powered SaaS platform Strique, has launched Moving Bramha, a full-stack, performance-driven marketing engine for the film and entertainment industry. But this isn’t just another agency jumping on the film bandwagon, this one is all about turning impressions into income.

"There’s no industry more culturally influential than films but the way movies are marketed hasn't kept pace with how audiences consume or convert. The gap between creative buzz and business results is vast. While film content creation has evolved, performance marketing is still treated like an afterthought. We want to change that." says Rajgor.

“For us, marketing means sales. Every penny spent should drive measurable outcomes whether it's ticket sales, OTT streams or pre-bookings. The tools and data exist. What's missing is the mindset.”  Rajgor adds.

“Every reel, every poster, every launch has a job to do and Moving Bramha is built to ensure that job is done with precision and performance.”  Rajgor adds.

From geo-targeted campaigns and influencer-led buzz to AI-powered media spends that adjust in real time, the platform is designed for accountability, agility and automation. Its USP? A system that ties creative collateral be it teaser, trailer or poster directly to performance metrics like ticket sales, footfalls and OTT streams.

“Every reel has a role,” Rajgor adds. “And our job is to make sure it does its job.”

The launch marks Rajgor’s third major venture, following the success of DigiMaze, which scaled brand growth through performance-led strategies, and Strique, which streamlined media operations with AI. But Moving Bramha feels more personal, a nod to Rajgor’s passion for storytelling and his belief that cinema deserves more than vanity metrics.

Among the marquee offerings:

1    AI-led media buying that reallocates budget on the fly, based on viewer traction

2    Audience building based on genre history, regional data and behavioural insights

3    Creative evolution frameworks that pivot from buzz to bookings

4    Integrated ROI mapping from release weekend to OTT shelf life

At a time when the film industry is seeking smarter, sharper ways to reach audiences beyond billboards and breaking news, Moving Bramha arrives with a bold promise not just to market movies, but to move them.