MUMBAI: Reliance Big TV, the direct-to-home (DTH) service provider under Reliance Communications, has added two new interactive services, iHolidays and iMall, to its existing bouquet of iServices.

Big TV has partnered with online travel portals Ezeego1.com for iHolidays and retail brand JPearls for the iMall service. With these new introductions, the total number of interactive services on Big TV now sum up to seven.
 
Reliance Big TV SVP Umesh Rao said, “Going forward, we plan to build significant momentum in the VAS space. We are committed to bringing in enriched and differentiated content to delight our subscribers."

With iHolidays, subscribers will be able to search, view and book their holiday packages, the best deals on international and domestic hotels at affordable and discounted prices. 
 
Ezeego1.com COO Neelu Singh added, “We believe that Big TV with its high number of subscribers is the perfect vehicle to promote our offers and enhance our distribution channel.”
With iMall, customers can go to the dedicated shopping channel and get a unique shopping experience with wide variety of products offered at special prices exclusive for Big TV subscribers.