MUMBAI: Consumers of Netflix will soon be able to use a remote controller to flick through films available for streaming over the internet on devices such as TV sets and Blu-ray players amongst others.

Netflix Inc. has announced that consumer electronics companies will begin selling remotes with Netflix buttons that will bring up the Netflix screen on users‘ TV sets that will provide easier access to TV shows and films. 
 
The companies that will make the remotes for a few Blu-ray players include Best Buy‘s in-house Dynex brand, Memorex, Panasonic, Samsung, Sony and Toshiba. Some Blu-ray devices can connect to the Internet, which lets users stream for films.

Sharp, Sony and Toshiba will also place the Netflix button on some new Internet-connected TVs. 
 
Netflix, based in Los Gatos, Calif., has been spending heavily to obtain the streaming rights to films and TV shows to help lure more customers and shift existing subscribers away from DVDs.