MUMBAI: Sab was launched as a part of the View Asia pack on Sky-DTH platform and is now available free-to-air on both DTH and DTT platforms in the UK.

Sab is available free-to-air on BskyB, Freesat and Freeview in the UK.

Digital terrestrial television in the United Kingdom encompasses over 100 television, radio and interactive services broadcast via the UK‘s terrestrial television network and receivable with a standard television aerial.

"This makes Sab the south Asian channel with the highest distribution," the channel said.

Primetime International AVP International Sales Jenish Shah said, “This development makes Sab’s distribution even higher than the current market leader in the South Asian channel space. We are pleased that it will help us to provide better visibility to our advertisers.”

Sab is now also rated on BARB (Broadcaster’s Audience Research Board) which is the official ratings agency for UK television audiences.