Samsung India MD R.Zutshi said, "The Samsung 19" LCD TV, given its features and affordability, will further incentive Flat TV consumers to upgrade to the LCD television category."

This model comes with features like 600:1 contrast ratio for crisper images, 1440 x 800 resolution for clear images, high definition multimedia interface connection, PC input and Side AV that make this LCD television, a multimedia centerpiece.

This LCD TV also comes with the option of Swivel Table top Stand or Wall Mount inbuilt, which gives the customer the flexibility to place it as per his/her space requirements and aesthetics, states an official press release.

"In addition to strengthening our LCD range offering, we are also offering consumers unique Combo offers of Home Theatres and LCD TVs packaged as a solution", added Zutshi.

Thus, for example, a Samsung 37" Bordeaux Art LCD TV packaged with a Samsung Home Theatre HT Q20 is available at a discount of Rs 8000 compared with the individual pricing of both these products. These offers are available till 31 July.

Samsung is also enhancing the visibility for its LCD televisions by setting up attractive LCD displays at around 500 multi brand counters across the country,states an official release.

The Samsung LCD range is available in the screen sizes between 19" to 52", priced between Rs 21,000 to Rs 500,000.