MUMBAI: Consumer electronics company Sansui has launched its new range of LCDs, Slim TVs and DVD players for the Indian market.

The company is also entering mobile handset business and plans to launch 10 models by end of the year. Through a multi- pronged strategy of introducing new products, entry into new business divisions, opening of dedicated customer care centers and special consumer oriented schemes, Sansui is targetting a turnover of Rs 2 billion by the end of 2011.

Sansui CMO Jaideep Rathore said, “We have launched our new range of Hard Rock LCDs and with this we plan to target a five per cent share in the Indian LCD market by the end of the current financial year. We also plan to increase our market share in television to 12 per cent."
 
The new range of Hard Rock LCDs with unique 1200 watt Woofer Sound System offers high sound and view quality and comes with USB storage that enables customers to store movies, music and photographs.  
 
The company also unveiled its new range Slim TVs with touch control sensor, USB storage and access to Tweeter networking website. By the end of the month, Sansui would also be launching its Blue-ray DVD player range.

"We plan to invest over Rs 400 million in the next six months in advertising and marketing promotion initiatives,” says Rathore.