NEW DELHI: Saregama India Limited has launched wap.saregama.com where anyone can download full songs on their mobiles from anywhere.

With this, Saregama has taken further the initiative introduced by them in April 2009 when full-song downloads were allowed on mobile on Airtel Live and Vodafone Live through aggregator Techzone, which opened up a new revenue model for the music industry on the mobile platform.
 
Saregama chief manager – New Media PK Prasannan says, “Saregama‘s wap initiative to deliver the MP3 full songs from their rich catalogue of over 50000 songs from 10 languages has set a benchmark in the music industry. At a point when the physical sale is on a downtrend, Saregama has proved yet again that retro content has got good demand. Since the launch of this service on mobile more than 100,000 music lovers visited and downloaded songs from wap.saregama.com.”

This new platform brings Saregama’s huge collection of musical treasures to the mobile phone user. Browse through over 50,000 songs from India‘s top artists in every genre - from Lata, Rafi, Asha, Kishore to MS Subbulakshmi.

The South Indian selection has MGR, Rajnikant, Sivaji Ganesan, SPB, Yesudas. The Bengali music collection ranges from Tagore to Hemanta.  
 
One can download on the GPRS enabled phone by logging on to http//mobile.saregama.com or http//wap.saregama.com or by sending the sms MUSIC to 56060. One can listen to a favourite song or sample the song of the day and the RJ’s special tracklist. Downloads are available for a nominal charge. Airtel and Vodafone users can download DRM free MP3 songs. Other selected telcos will get poly and true tones.

All the songs are digitised, Saregama said.