MUMBAI: SDI Media has been added to Apple's short list of vendors approved to deliver media assets directly to iTunes.

Direct delivery enables significant reductions in time-to-market and increases accessibility for iTunes delivery workflows of audio, video, subtitle and metadata assets. SDI Media has been delivering content to Apple for the last four years and has been awarded this designation as a result of maintaining exceptional quality deliveries.

As a direct-delivery vendor, SDI Media adds even greater workflow efficiencies to its global service offering, reinforcing their continued dedication to provide clients the most complete end-to-end localization solution in the industry.

"SDI Media is proud to be recognized and approved by Apple for the quality of our deliveries. We continually strive to provide the greatest breadth of high quality localization services in the industry; with the added ability to deliver directly to iTunes we further strengthen our competitive advantage and assist in our client's constant challenge of reducing time to market,"said SDI Media CEO Walter Schonfeld.