MUMBAI: SeaChange International will unveil new video-on-demand (VoD) solutions at this week‘s Cable Show in Las Vegas.

On display will be how it is deploying Cisco Content Delivery System (CDS) video servers with SeaChange’s new Axiom Core 4.0, a VoD infrastructure software.

SeaChange will demonstrate products with a Cisco CDS server at the National Cable and Telecommunications Association’s Cable Show.

Cisco marketing director for the firm‘s video and content networking business unit David Yates says, "In today’s competitive environment, service providers must deploy new personalized video services faster than ever before. Cisco and SeaChange are collaborating to deliver open solutions that are designed to drive interoperability between Cisco’s next-generation Content Delivery System and SeaChange’s Axiom software -- thereby speeding service implementation in multi-vendor environments.”

SeaChange VP product marketing and alliances Tom Rosenstein adds, “Since its inception Axiom’s development and evolution has been rooted in industry standards, which enabled it to achieve a leading position in on-demand operations globally. Its openness was the key to its rapid uptake. Our support for the Cisco Content Delivery System video servers further illustrates the opportunities and choice that SeaChange brings to service providers.”

In addition to integrating Axiom and the Content Delivery System video servers, Cisco and SeaChange plan open interfaces for video-on-demand’s back-office operations and servers, enabling a wide range of service providers to take advantage of standards-based VoD architectures resulting in new applications and revenue streams.

Axiom Core 4.0 is an open software solution for television’s next generation of video-on-demand services. Taking advantage of open application programming interfaces, Axiom Core 4.0 was developed to host the widest range of innovative applications and components, including third-party servers.

It automates and optimizes the use of streaming, storage and network resources to ensure service to millions of television subscribers. Since 2000, Axiom software has delivered billions of movies, television programs and other video-on-demand streams in over 100 deployments with dozens of technology and content partners.

The Cisco CDS is composed of a network of appliances known as Content Delivery Engines (CDEs) which implement content storage, ingest, distribution, personalization and streaming capabilities. Groups of CDEs form a virtual platform for deployment of a variety of Content Delivery Applications (CDAs). In various combinations, CDAs help enable service providers to deploy multiple high-value customer services such as targeted ad-insertion in broadcast video and VoD; program time-shifting; local programming; “long tail” content; and public, educational and government channels.