MUMBAI: Lifestyle apparel brand Sher Singh has unveiled a new look for their website. It has innovated itself to "optimise" the user‘s experience all from the homepage.

The ‘One Screen Shopping‘ module and the browsing experience facilitated by the ‘Infinite Scroll‘ not only enables users to explore the entire range of the Sher Singh merchandise on one page but it also allows them to shop directly from there.

Key information and features of a product can be viewed on the respective image, as an overlay, by the advanced mouse-over function. From selecting a product to transacting now takes just 2 steps, the company said.

Shersingh.com CEO and co-founder Sunjay Guleria said, "We always aim at innovating to make the Sher Singh branded experience as user-friendly as possible. With this New User Interface the entire brand experience including product visualization, merchandise details, social media feeds and the brand story can now be effortlessly accessed by the users on the home page itself."

For customers looking to book a currently ‘Sold Out‘ item, the website offers another feature with the ‘Add to Waitlist‘ button. Once the product is back in stock, the customer is automatically notified.

Also, the deep integration with Pinterest and Facebook on every image allows a user to ‘Pin‘, ‘Like‘ and ‘Share‘ any product they see on SherSingh.com.