MUMBAI: India‘s leading e-commerce portals Snapdeal.com has tied up with Ultra Distributors as an online partner for the latter‘s forthcoming film Jalpari - The Desert Mermaid in order to help the producers promote the film online.
 
The portal will be using its network advantage of access to 17 million subscribers to promote this children‘s adventure film. The film released Friday in Mumbai and Delhi initially, followed by other centres later.
 
Jalpari: The Desert Mermaid is based on the grave social issue of female foeticide. The film is sure to gain high visibility from its online promotion on India‘s most trafficked site, Snapdeal.