MUMBAI: Star India, the wholly owned subsidiary of News Corporation, has expanded its partnership with Comcast by launching four channels into two additional US markets, Washington DC and Philadelphia
The four channels are Star Plus (Hindi general entertainment channel), Star One (youth-orientated entertainment channel), Star News (Hindi news channel) and Star Gold (Bollywood movie channell.
The Washington DC market availability includes the District of Columbia, Loudoun County in Virginia, and Frederick, Montgomery and Prince George’s Counties in Maryland.
In addition, Star Plus is now also available on Comcast throughout its Colorado service area including Denver and Colorado Springs. Star channels are already distributed by Comcast in multiple locations across the United States, including California, Georgia, Texas, Illinois, Florida and Washington State.
“The increasing penetration of our channels is a testament of our ongoing efforts, and growing partnership, with Comcast to bring the best of South Asian entertainment to viewers across the nation,” said Star Sr VP of distribution, sales and marketing and head of Star’s North American office David Wisnia.
This channels will be part of Comcast’s Xfinity services, which include 100+ HD channels, 50 to 70 foreign-language channels, on demand video choices and broadband speeds of up to 50-100+ Mbps.
Xfinity also offers online entertainment choices through Xfinity TV online as well as applications that enable customers to program a DVR from the Internet or a mobile device, and cross-platform features like Caller ID to the TV and PC.
In Colorado, Star Plus is available on Comcast Digital TV channel 674. In the Philadelphia and Washington DC markets, Star Plus can be found on Comcast Digital TV channel 693, Star News on channel 690, Star Gold on channel 696 and Star One on channel 692.
