MUMBAI: Star, a wholly-owned subsidiary of News Corporation, has partnered with Verizon Communications to launch its flagship Hindi entertainment channel Star Plus on Verizon FiOS TV.
Verizon Communications, headquartered in New York, specialises in delivering broadband and other wireless and wireline communications services to mass market, business, government and wholesale customers.
Thus with this partnership, Star Plus joins FiOS TV’s extensive channel lineup, which includes nearly 40 other international channels covering over 20 languages. The channel began launching on FiOS TV this week and will be in all markets by 27 September.
Said Verizon VP - content strategy and acquisition Terry Denson, “The addition of Star Plus to the FiOS TV channel lineup further enhances our overall multicultural offering with new content that includes favorite dramas, game shows and more. Bringing new content and sponsorship support to South Asian communities has been a priority for Verizon, and we look forward to more opportunities in the future.”
Added Star SVP distribution, sales and marketing and head of Star North American office David Wisnia, “We are absolutely thrilled to be making Star Plus available to FiOS TV subscribers. Viewers will be entertained like never before with our exciting array of dramas, reality shows and bollywood blockbusters. We look forward to growing our relationship with Verizon FiOS and to sharing more of Star’s top-rated networks in the near future.”
Star Plus is part of FiOS TV’s South Asian (Hindi) package – which already includes Zee TV, TV Asia and SET Asia – for $34.99 per month. Verizon also offers another South Asian channel in Punjab called Jus Punjabi for $9.99 per month.
The new channel joins Verizon FiOS TV’s broad collection of programming that includes more than 520 all-digital channels with up to 140 HD channels and 18,000 monthly video-on-demand titles. FiOS also provides next-generation interactive services including an advanced interactive media guide; social networking, news and entertainment widgets; remote DVR management via broadband or cell phone.
