MUMBAI: The Times Audience Network, the digital video arm of the Times Group, will start offering innovative advertising formats in partnership with Brainient, the interactive advertising platform.

Brainient, which recently secured $800,000 in VC funding in a financing round led by Venture Capital Investor Arts Alliance, will help The Times deliver interactive video advertising through the company‘s flagship product, BrainStudio.
  
BrainStudio is an innovative platform designed for publishers and media agencies to add interactive overlays to pre-rolls and other video content through a simple drag-and-drop interface.

With a history of 168 years, The Times Group is a market leader across all media platforms and includes brands such as The Times of India and The Economic Times. 
 
Commented Times Internet Limited CEO Rishi Khiani, "Our properties have seen a tremendous growth in video consumption and advertising and we are excited to further enhance our leading position in this market by offering innovative new formats to our clients."