MUMBAI: Turner‘s truTV will launch in the Philippines and Vietnam next month.
The expansion of truTV in South East Asia closely follows its Asian debut on Singapore’s StarHub in April, where its programming is serving up a dose of unscripted real-life.
In the Philippines, Turner Entertainment has appointed Asian Cable Communications (Accion) as the truTV distributor to support nation-wide coverage of the channel, while in Vietnam truTV will premiere on VTC Multimedia Corporation’s brand new Direct to Home (DTH) service.
Turner Entertainment Networks Asia senior VP, GM Sunny Saha said, “truTV is gathering serious momentum in Asia and the response to the channel has been very encouraging. Operators are recognizing that there was a gap in TV entertainment, which truTV has been able to close with its un-staged and utterly compelling real-life programming. It’s a unique brand of entertainment with universal appeal across cities and provinces alike.”
TruTV focusses on what it says is a new genre – actuality. It looks to offer content at its most personal where nothing is staged, re-enacted or contrived. The channel puts viewers in the centre of the action where they are transported to places they would never normally experience.
Celebrating its network premiere in July is Surf and Rescue: Dewey Beach. This takes an ‘actual‘ look at what it means to be a beach lifeguard when summer vacationers hit the sand and surf.
