MUMBAI: Turner Broadcasting System Asia Pacific, Inc. has partnered with leading South Korean game developer, BlueArk Global, to create a multi-platform social game starring Toonix, Cartoon Network‘s loveable online avatars.

Quirky and hugely entertaining, players or "planeteers" will go forth with the mission to save the Toonix universe by transforming lifeless planets into flourishing, sustainable communities.

Fully customizable, planeteers can unleash their creativity to design their unique Toonix worlds, while building rich reserves of natural resources and volunteering for mini missions to rescue other Toonix. The cross-platform game will be available in Asia-Pacific on mobiles (iOS and Android), tablets and computers.

Turner‘s Associate Director of Interactive Media Mark Counsell said, "Toonix has really taken off across Asia Pacific as Cartoon Network‘s fans love the ability to express themselves via their own personalized avatars. Our partnership with BlueArk takes the Toonix experience to an inter-galactic level with the launch of the first Toonix digital universe."

The game is set for launch in late 2012 and its official name will be decided through a regional contest that runs until the end of June. Cartoon Network fans have been central to Toonix‘s success and can continue to be part of its development by logging on to cartoonnetworkasia.com.

The new social game complements other Toonix initiatives in development including mobile applications and original video content, set to debut on Cartoon Network later in the year.

BlueArk‘s CEO Yangre Yim is equally excited by the potential of Toonix in the social gaming space.

"We are thrilled to partner with Turner and work with this amazing digitally-inspired character. We will look to harness all the creative talent that exists here in South Korea to produce a truly next-generation, multi-platform gaming experience," Yim said.