MUMBAI: Ad network Tyroo Media has announced its partnership with MediaMind, a global digital advertising campaign management solutions provider.
 
The partners have launched a new ad format called VooDoo jointly created by them. This format will create a unique high engagement brand communication vehicle by combining the expression of video and the strength of social media.

Says Tyroo Media business head India, Nitin Chowdhary, “We aim to provide the best in class capabilities to advertisers to reach their target audience and engage them effectively so as to maximise brand recall. MediaMind, with its proven expertise in rich media formats, is an ideal partner for us in this quest.” 
 
Chowdhary also said that the growth of bandwidth is leading to an increased use of formats such as video and rich media.

“Brand advertisers on the Tyroo Network now leverage these formats to create a far more enriching brand experience for the consumer. I look forward to many such innovations that harness our combined capabilities”, adds Chowdhary.Sehwag, Sangakkara, star in global Think Wise campaign.