MUMBAI: Universal Music Group (UMG) has inked a deal with a social networking company imeem to provide on-demand, interactive streaming of Universal‘s extensive digital music and video catalog.
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imeem is the first social networking company to offer full-length streaming access to the entire music and video catalogs of all four major music companies on an advertising-supported basis. "imeem has developed an way to make our artists‘ music a central part of the social networking experience. More importantly, they are working with UMG to provide an musical experience for consumers, while ensuring that our artists are fairly compensated for the use of their works, " said UMG chairman and CEO Doug Morris. |
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imeem founder and CEO Dalton Caldwell said, "Our agreement with UMG will make imeem‘s media-centric experience even more compelling and firmly establishes our position as the leading social media network." UMG‘s digital catalog includes artists such as Kanye West, Amy Winehouse, Fall Out Boy, 50 Cent, Black Eyed Peas, The Pussycat Dolls, Gwen Stefani, The Killers, Snow Patrol, Maroon 5 and Nelly among others. |
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A number of the brands and companies including Apple, Nike, Microsoft, AT&T Wireless, Toyota Scion, T-Mobile and Puma, are currently working with imeem on advertising and brand sponsorships.
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