MUMBAI: Gaming company UTV Indiagames and Zenga TV, a Mobile TV and web streaming solutions provider, have announced a long-term association for providing video services on mobile.

As part of the agreement, UTV Indiagames and Zenga TV will partner to deploy live TV and archived video content including television shows, blockbuster movies, comics, interesting short films as well as international music videos and lots more, across all network operators in India.
  
Considering the launch of 3G services is likely to provide a significant thrust to consumption of rich content like video and games, UTV Indiagames plans to use Zenga TV’s platform to stream Mobile TV and Video-on-Demand content on established relationships with India’s major network carriers.

UTV Indiagames COO Samir Bangara said, “With a planned focus to optimize on the growing demand for video content, we have associated with one of the leading players in the country today. UTV Indiagames’ strong content and established relationships with network operators and Zenga‘s high quality video streaming service will make this a significant service offering that we believe will be compelling for users.”  
 
Zenga Media CEO Shabir Momin said, “It is indeed a great partnership, looking at growth in this space as well as the increasing number of next generation network and handsets coming into play today. With UTV Indiagames bringing in a strong presence across operators and Zenga TV’s unique capability to deliver high quality video streaming on low and high networks over different screen sizes, gives this service, an edge over the others. This joint effort of bringing quality streaming through operators will be seen as a big leap in end user experience and set a new benchmark for innovative services.”