MUMBAI: I Hate Luv Storys, a film co-produced by Dharma Productions and UTV Motion Pictures, is taking its marketing campaign to the mobile gaming segment.

UTV Indiagames announced the launch of the official mobile game for I Hate Luv Storys. The film cast, Imran Khan and Sonam Kapoor along with director Punit Malhotra, unveiled the game here in Mumbai today.
  
The mobile game takes gamers into a virtual world of Jay and Simran where they have to step into the shoes of Imran Khan a.k.a Jay and interact with Sonam Kapoor - Simran and Sameer Dattani - Raj for a gaming experience.

The game has four levels and is based on various events that transpire in the movie.

In level one, Theatre Blues, Jay is being forced to watch a film with Simran and Raj and he has a task to irritate Simran without getting caught. Once he succeeds, he moves on to the second level - Love Cocktail, where he has to secretly refill Raj‘s glass and get him completely drunk at Simran‘s cocktail party. The third level is Dance of Envy, where Jay has to groove and perform some jazzy dance moves with Giselle and ensure that Simran gets jealous. And in the fourth level, Race for Love, much like in movies, Jay realises his true love for Simran and has to rush to a theatre and stop Simran before it is too late.  
 
UTV Indiagames COO Samir Bangara says, "This movie has a young star cast that our gaming audience identifies with. The romantic genre was also interesting as we see an increasing mix of women in our user base. The different game experiences including a racing game, ensure appeal across our target audience while keeping with the theme of the movie."