MUMBAI: ValueFirst, a digital media company, has announced that the company has changed its name from ValueFirst Messaging to ValueFirst Digital Media.

This change is part of a larger rebranding effort to emphasise the company‘s commitment to digital media. This name change will serve as an opportunity to re-brand the company and allow it to showcase the wide range of digital assets that ValueFirst has developed, the company said.

ValueFirst chairman and managing director Vish Bajaj said, "The company‘s technology and its product portfolio had evolved in response to the customer requirements and our new name now mirrors the expanded business and market segment in which the company now operates. The company is powering billions of digital interactions every month and the new name embraces its new stature and positioning."

ValueFirst Digital Media enables businesses to reach out to "right" target audience through mobile and internet platforms via SMS, voice, E-Mail and internet solutions.

ValueFirst CEO Kumar Apoorv added, "The name promotes the strong digital media background and technology expertise of our company. This new company name reflects our positioning and is a reflection of the company‘s refined and enhanced business strategy."