NEW DELHI: After Tata Sky and Airtel Digital TV, it is now the turn of Videocon d2h to launch a la carte services to meet the regulation, prescribed by the Telecom Regulatory Authority of India (Trai).

Videocon d2h will launch the services within a week, allowing customers to choose and pay for the channels they want to watch in any category.

The direct-to-home (DTH) operator said the channels are being priced economically and will go to help customers create their own pack with only individual channels or do a mix-n-match of the existing packs with standalone channels.
  
Videocon d2h claims to have the maximum number of channels and services with a strong regional content for their specific audiences along with all the sports channels on board.

Videocon Group director Saurabh Dhoot said, "We are offering a la carte services to our customers, which will enable them to choose and enjoy viewing as per their choice. They can select from the slew of offerings. This will empower the customer to package his own channels that he prefers to watch. We are rolling out our a la carte services within a week so that our subscribers can choose and enjoy as per their choice now."
  
Meanwhile, Videocon d2h has chosen the Bangla actor-producer Prasonjit to endorse ‘Active Music Bangla Devotional Channel‘. This is expected to woo d2h penetration across Bengali speaking audiences in the country.

Stressing on this regional thrust, Dhoot said, "We have had excellent growth rates from the time of launch. Our objective is to catalyse our penetration, and we firmly believe that campaigns need to be tailored for the local markets. A familiar face that endorses a trusted brand like Videocon d2h is impetus for the regions. We are confident that with our active services we will be in a position to create, not only a differential in the market, but achieve better penetration, through the exclusivity of content and relevant local flavor. This will help us achieve better ARPUs while adding subscribers.”