MUMBAI: Vserv.mobi, a global mobile ad network, has tied up to power application monetisation for Vodafone.

The partnership will enable powerful app monetisation for Vodafone‘s developers targeting app distribution through the VStore (Vodafone app store).

Vodafone‘s developers will benefit from the Vserv.mobi AppWrapper, which enables a combination of both, paid and free models running in parallel. This approach eliminates the dilemma of choosing only one model and maximises app monetisation with minimum effort.

The AppWrapper is an app monetisation platform that enables mobile advertising and innovative pricing models on any app, without coding, in one click. The patent pending AppWrapper platform currently powers App monetisation for over 10,000 Apps, from developers like Glu Mobile, Digital Chocolate, Indiagames (now part of Disney), Nazara, and Jump Games, the company said.

Vodafone India SVP business development and innovation Jonathan Bill said, "AppWrapper is a first-of-its-kind platform that enables free and paid App monetisation models, across both smart phones and feature phones without any coding effort. We believe that this will reinvigorate the mobile internet ecosystem by allowing developers to accelerate their monetisation efforts and trigger innovation."

The paid monetisation capabilities enabled by the AppWrapper include innovative pricing models such as Try and Buy, Pay per Play and Subscriptions - all enabled in One Click, without any coding effort. It allows developers to connect into any billing mechanism - be it direct telco billing from mobile operators like Vodafone or App Stores like Nokia and Android Market.

Vserv.mobi head of marketing Binay Tiwari added, "Advertising combined with Micro transaction based pricing models are ideal for targeting the vast majority of prepaid mobile users in emerging markets. AppWrapper enables this in One Click, thus offering developers tremendous flexibility in go-to-market across geographies."