MUMBAI: TV search and EPG company What‘s-On-India has expanded its operations by venturing in the Middle East market with the launch of subsidiary company What‘s-On-Arabia.

To be based in Amman (Jordan), the company was formed through the acquisition of a local EPG company. It also plans to set up another office in Dubai, UAE.

What‘s-On-Arabia, which already has four Middle East contracts under its belt, will be headed by country manager Hiba Dajani.

The Middle East TV industry has seen a rapid movement into digitalization, paving the way for increase in channels and content as well as proliferation of digital TV technologies.

What‘s-On-India CFO Ajit Joshi said, "These factors are ideal catalysts for a very specialist TV Search offering that What‘s-On-India can bring in given its expertise in this arena."

Through this expansion What‘s-On-India now offers EPGs for India, Sri Lanka and the Middle East for more than a thousand TV channels.

The localization of that TV Search is also undergoing an expansion with a multi-lingual offering of English as the base language but translated EPGs for Hindi, Arabic, Tamil, Telugu and Marathi.