MUMBAI: World Wrestling Entertainment (WWE) and online video sharing site YouTube have announced a multi-year partnership that will make full episodes of WWE Friday Night SmackDown, WWE NXT, WWE Superstars and ECW available at WWE’s official YouTube channel (www.YouTube.com/WWE).
 
The multi-year deal greatly expands WWE’s YouTube channel offerings, which already has 90,000 subscribers who have viewed more than 100 million WWE videos to date.

WWE will also augment the channel by increasing content clips of its flagship programme Monday Night Raw, as well as WWE Classics and short videos.  
 
WWE executive VP Interactive Brian Kalinowski says, “As part of our ever evolving digital media strategy, WWE is one of the first global entertainment companies to offer audiences access to complete primetime shows on YouTube. This partnership also enables WWE to increase its official PG-content offerings online for our fans, generate revenue, protect our content and broaden our brand exposure on the world’s largest online video site.”